This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Room 201-202
110 E 2nd St.
Speakers
Naz Aletaha
Riot Games
Bryan de Zayas
Dell/Alienware
Edward Gold
State Farm Insurance
Michael Hume
The Washington Post
Esports has grown to a scale that is difficult to ignore as a marketer. While brands have been quick to recognize the potential of esports and its dedicated fan following, creating meaningful, long-lasting partnerships that produce true ROI for fans and the brand has its challenges. In this panel, we will discuss the approach that the largest global esport, League of Legends, has taken when it comes to partnering with consumer brands and how they have worked together to develop creative and effective strategies that authentically speak to fans. We will hear from leadership at brands immersed in League of Legends Esports ecosystem about what drew them to esports — and what will keep them around.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Game Industry sponsored by JBL QUANTUM
Level: Advanced