This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Trade Show - Next Stage - Exhibit Hall 4
All Ages
500 E Cesar Chavez
Speakers
Sol Rogers
Rewind
Nils Wollny
holoride
Realizing that the autonomous car is the next entertainment frontier, Universal is working with German startup Holoride and immersive content studio REWIND to shape the in-car entertainment experience of the future.
In collaboration with REWIND, Universal is taking beloved IP and reimagining it in VR. Holoride technology takes that VR content and matches it with data points from the vehicle in real-time, creating an extremely immersive experience that also helps to reduce motion sickness. The content is highly adaptive & matches the type & length of the route.
Journey-based XR experiences are exciting new content for creatives and new revenue opportunities for many companies.
Self-driving cars will make the 'moving living room' a reality - a media revolution is on its way.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Fantastic Future sponsored by The Rockefeller Foundation
Level: Beginner