This is an official event. More info on badges, wristbands & priority access.
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Add to Favorites Room 203-204
110 E 2nd St.
Speakers
Seth Ladetsky
Turner Sports
Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? Seth Ladetsky of ELEAGUE will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, and how to best capitalize on the growing interest in esports across leagues, platforms, and events.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Game Industry sponsored by JBL QUANTUM
Level: Intermediate