This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Room 201-202
110 E 2nd St.
Speakers
Steve Fowler
FoxNext
Lisa Spano
Jam City
Sara Spivey
Braze
For the past decade, gamers are looking for an extended, ongoing experience when they commit to a new game. You need community support and a vision on how to keep gamers coming back. FoxNext, the studio behind mobile hits like Marvel Strike Force and Planet of the Apes, has enjoyed success because they’ve mastered the art of community building and customer engagement. In addition to FoxNext, Sara Spivey, CMO of customer experience platform Braze, will lead a discussion with marketing leaders from Jam City and Ziff Media Group to uncover the engagement strategies that mobile games use to keep gamers informed and thirsty for years to come.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Game Industry sponsored by JBL QUANTUM
Level: Intermediate