This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Norman De Greve
CVS Health
Anne Elisco-Lemme
Duncan Channon
Steve Hamill
Vital Strategies
Robin Koval
Truth Initiative
At a time when consumers demand social IQ from their brands, ad and marketing agencies and health conscious brands face a new challenge: social good or profits? As Big Tobacco rebrands itself an industry with a conscience under the slick disguise of e-cigarettes while continuing to heavily market and sell deadly cigarettes, America’s teen vaping epidemic is spreading like wild fire. A taboo kept most in the advertising world from working with the tobacco industry — but today they are being re-approached by Big Tobacco under new pretenses to work together again. Join leading experts in health, advertising, and marketing as they cut through the smoke and discuss the new challenges and opportunities of a cause-conscious economy and how brands, agencies and marketers can lead with their values.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner