This is an official event. More info on badges, wristbands & priority access.
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Add to Favorites Salon K
500 E 4th St.
Speakers
Jeremy Berke
Business Insider
Amanda Chicago Lewis
Rolling Stone
Javier Hasse
Benzinga
Rosie Mattio
Mattio Communications
Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.
It seems that no writer can resist a good pun when covering cannabis. “Hazy” profits. The latest “buzz.” But with the industry maturing, has the mainstream media given it the serious representation it deserves? This panel brings together journalists covering the cannabis industry from business and lifestyle perspectives. They’ll delve into how media coverage has changed for cannabis companies and discuss the high bar companies need to achieve to gain media attention. They’ll also grapple with how misinformation persists and how the careful art of semantics — such as using the word dope vs. cannabis — changes reader perceptions.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Cannabusiness sponsored by High Grade Hemp Seed
Level: Intermediate