This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Room 9AB
500 E Cesar Chavez
Speakers
Isadora Coelho
Martha Peña
It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a condition we refer to as “liquidity”. In this Spotlight session, you’ll learn how embracing this technology has helped media teams be more efficient and uncover fresh insights. You’ll also learn tips to increase liquidity in your own advertising across four dimensions; placement, audience, budget and creative.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Professional Development
Level: Intermediate