This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Room 8ABC
500 E Cesar Chavez
Speakers
Erica Agrodnia
HubSpot
Katie Ely
HubSpot
Renee Hrabak
HubSpot
Marketing and sales leaders will learn to align internal teams for scaleable growth. Attendees will identify and document sales and marketing's shared foundation and business goals and establish an actionable definition of their ideal buyer. Using this foundation attendees will develop the processes and content strategy necessary to close leads into customers. Some of these processes include defining and segmenting leads, outlining the hand-off procedure, and creating a sustainable approach for long-term alignment.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Professional Development
Level: Intermediate