This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Room 8ABC
500 E Cesar Chavez
Speakers
Mycal Elliott
projekt202
Oscar Llarena
IBM
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design. You will learn where and how to find the necessary data and research inputs to customer journey maps, proven consumer journey map design methodologies used for major brands and products, and how to implement consumer journey maps as shown by real business case studies.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Professional Development
Level: Beginner