This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Hilton Austin Downtown
Add to Favorites Room 400-402
500 E 4th St.
Speakers
Nicole Bleiwas
Herbert
Cannabis is only one of a myriad of botanicals long valued by traditional medicine whose therapeutic potential has been validated by scientific research. Nicole’s vision for the newly launched Herbert brand is simple: turn people on to the ways in which medicinal plants to can help people lead more balanced, present, and energized lives.
But while the links between cannabis and wellness are documented, there are challenges to building a brand that spans both cannabis and wellness. Nicole’s presentation will focus on the nuances of building a brand that balances the line between these lines, while also explaining how entrepreneurial instinct, a keen eye for aesthetics, and traditional medicine knowledge are the three key ingredients that went into building the Herbert brand.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Cannabusiness sponsored by High Grade Hemp Seed
Level: Intermediate