This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Room 401
110 E 2nd St.
The Lab features 12 carefully curated early-stage immersive prototypes that demonstrate innovative ideas, content and technologies.
Experience brand new research including a full-sized immersive sword, live volumetric captured theatre, a cooperative VR ‘shout-em-up’ game, the virtual world of a single pancreatic cell and lots more.
Projects are drawn from the UK government’s $140m Creative Industries Clusters and Audience of the Future Programmes alongside partners including Arts Council England’s Future Art and Culture Programme and the USC World Building Institute.
The Lab is part of Audience of the Future Live supported by UK Research & Innovation. More info at https://immersivefutures.io
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Lounge
Track: XR