This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Hilton Austin Downtown
Add to Favorites Room 400-402
500 E 4th St.
Speakers
Marc Schumacher
Liganova GmbH
A quarter of all US malls are threatened with extinction, and renowned retailers are filing for insolvency. Yet, at the same time, young online brands are announcing the opening of stores. First retail is declared dead, then suddenly there’s a renaissance. This back and forth makes retail decision-makers both nervous and inventive, with many turning to “experience” as a solution.
With all this in mind, we undertook some research, did the math, and developed a pioneering model that allows retailers & brands to measure the value of experience per cubic meter. In this session, we present how we cracked the experience code and its implications for businesses of all types and sizes.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner