This is an official event. More info on badges, wristbands & priority access.
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320 E 2nd St
• Stephanie Schierholz, NASA Communications for Spaceflight
• Akshaya Sreenivasan, Clinical Assistant Professor, Mays Business School, Texas A&M University
• Moderator: Krista Berend, Social Media Director, Texas A&M University
Broad appeal to a brand is rare, but NASA created a true lovefest when it unveiled its “cosmically cool” merchandise in 2017. Is it nostalgia at work or a renewed interested in engineering, technology and science? NASA’s top communicator talks with a digital master and social media guru about remaking traditional organizations into modern trendsetters. What works and why?
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Special Event