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Add to Favorites Salon 5-6
110 E 2nd St.
Speakers
Robert Greenblatt
WarnerMedia
Michael E. Kassan
MediaLink
While consumption habits have changed over the years, one thing hasn’t: consumers crave a good story. As the battle for original content—and subscribers—continues its hot streak in 2020, one entrant into the space is bound to make big waves with even bigger bets: HBO Max. In conversation with MediaLink Chairman & CEO Michael E. Kassan, WarnerMedia Entertainment Chairman Bob Greenblatt will shed light on HBO Max’s strategy to expand a treasured brand into new (streaming) territory, how it will stay disciplined in a marketplace that is anything but, and the importance of quality programming in an age of infinite content.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Featured Session
Event Type: Session
Track: Media & Journalism
Level: Intermediate