This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Ballroom D
500 E Cesar Chavez
Speakers
Chip & Joanna Gaines
Magnolia
Stephanie Mehta
Fast Company
In 2013, Chip and Joanna Gaines were introduced to television audiences across the US as the hosts of the hit HGTV series Fixer Upper. Since then, the husband and wife duo have grown their Waco, Texas-based home and lifestyle brand, Magnolia, into an empire spanning retail, bestselling books, an award-winning quarterly magazine, and much more. Magnolia Market at the Silos, the site of their sprawling brick-and-mortar retail store, welcomed more than 1.5 million visitors in 2018 alone. In early October, the Gaineses are set to launch their very own linear TV network, Magnolia Network, which will feature unique, inspiring, family-friendly programming across home, family, food, design, gardening, travel, art, and entrepreneurship. They will also unveil an OTT-powered, direct-to-consumer product—which will feature live and VOD content inspired by the Magnolia brand—at a date to be announced later.
In this rare public appearance, join Chip and Joanna as they discuss their roles as Chief Creative Officers for this new joint-venture, sharing insights around and the challenges (and rewards) they face as they work to bring Magnolia Network to life.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Featured Session
Event Type: Session
Track: Media & Journalism
Level: Intermediate