This is an official event. More info on badges, wristbands & priority access.
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110 E 2nd St.
Speakers
Sarah Karney
New Waterloo
Meeting with this mentor is highly recommended if you’re interested in Branding, Marketing, Advertising, Music Management & Marketing, or Hospitality.
Sarah is the Senior Marketing Manager for New Waterloo, a hospitality company managing 17+ restaurants & hotel brands—and counting.
She has worked as a writer & photographer for media outlets like Bandcamp and Culture Trip, in addition to onsite media + marketing roles for festivals including Red Rocks Amphitheater and past SXSW showcases. She also helped launch Wysidio, a startup providing DIY musicians with affordable marketing services.
Sarah currently serves on All ATX Leadership, an alliance working towards a sustainable music business ecosystem in Austin, and manages INFRAR3D, a hip hop group playing SXSW 2020 as Official Artists.
Primary Entry: Platinum Badge, Interactive Badge
Format: Mentor Session
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner