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Alamo Lamar
Alamo Lamar B
1120 S Lamar Blvd.
A global phenomenon as told by the people that made it happen. In the 1980's, Nike was a struggling company and decided to target a younger market. Betting the house on Michael Jordan, and hiring a young Spike Lee to direct the promos, Nike created the perfect platform. Jordan backed it up, becoming the greatest player of all time, and his sneakers attained the same status. But a darker side of this success story emerged in 1989 when the high price tag, and a low supply/high demand strategy fuelled violent attacks and even murder. Nike has turned a blind eye.
This film is a parable of America's love affair with consumer capitalism and celebrity culture.Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Director
Yemi Bamiro
Credits
Director: Yemi Bamiro
Executive Producer: Christopher Hird
Producer: Will Thorne
Editor: Michael Marden
Principal Cast: David Falk, Jamele Hill, Sonny Vaccaro, David Stern, Peter Moore, Dazie Williams, Scoop Jackson, Jim Riswold, Clark Kent, Bobbito Garcia
Additional Credits: Titles and Animation: Will Newell
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband
Premiere Status: World Premiere
Genre: Documentary
Screening Section: Documentary Spotlight
Screening Category: Documentary Feature
Country: United Kingdom
Language: English
Runtime: 79 mins