This is an official event. More info on badges, wristbands & priority access at do512.com/p/whats-new-for-sxsw-2017.
Sellers
213 W 4th St
Speakers
Graham Harris
Bazaarvoice
Jennifer Dalipi
COTY
Richard Guest
Tribal Worldwide
Join this panel for a discussion on authenticity in advertising and the ways to create authentic connections with your target audience. Speakers will chat about what it means to be authentic with regard to both data and content – including the methodologies to find the right audience while they are truly in-market, and how to leverage authentic consumer generated content to enhance the user experience.
Bazaarvoice, Inc. (Nasdaq:BV) announced that recording artist, actor and entrepreneur Ja Rule will participate on one of three official SXSW panels at the #BVatSXSW event on Mar. 11, 2017, at Sellers Underground in Austin, Texas.
Beyond his career in entertainment, Ja Rule’s most recent business venture is co-founding Fyre Media, an on-demand talent booking service for influential celebrities, artists and athletes. Ja Rule’s experience in entertainment, promotions and entrepreneurship will bring a unique perspective to the Bazaarvoice panel Is Authenticity in Advertising Possible?, a discussion about how brands and agencies can connect to their target audiences in an authentic way.
During this panel, Ja Rule will join other leaders in the digital advertising industry, including Richard Guest, president of global advertising agency Tribal Worldwide, and Jennifer Dalipi, senior director – global media consumer beauty at leading cosmetics manufacturer COTY.
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge
Format: Panel
Event Type: Sessions
Track: Brands & Marketing
Level: Beginner